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Privacy Policy – Soccer School Wirral / Soccer@School Wirral

Privacy Policy – Soccer School Wirral / Soccer@School Wirral

Soccer School Wirral, also known as Soccer@School Wirral (“we,” “our,” “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and share information when you use our website https://soccerschoolwirral.com or book our services.

We encourage you to read this policy carefully and contact us with any questions.


1. Information We Collect

We collect personal information in order to provide our services safely and efficiently. This includes:

    • Booking & Payment Information: Parent/guardian name, email, phone number, child’s name, age, school details, and payment information (processed securely via PayPal; we do not store credit/debit card numbers on our site). Booking history for courses, clubs, and events is also retained.

    • Communication Information: Emails or messages regarding bookings, schedule changes, or other course updates.

    • Marketing Information: Email addresses for newsletters and promotions under a soft opt-in in accordance with ICO guidance.

    • Technical Information: IP address, browser type, device information, pages visited, and session duration via Google Analytics.

    • Form Submissions: Data collected via contact forms (WPForms Lite) or booking forms.


2. How We Use Your Information

We use the personal information you provide for several purposes:

    • Booking and Payments: To manage your child’s registration for our courses, clubs, and events. This is necessary to fulfil our contract with you.

    • Communication: To send important information about bookings, schedule changes, or updates about the services you have signed up for.

    • Marketing and Newsletters: To send emails about similar courses, events, or promotions under the ICO’s soft opt-in rule. You can unsubscribe or opt out at any time.

    • Website Analytics: To understand website usage and improve our services through technical information collected via Google Analytics.

    • Form Management: To respond to inquiries, manage registrations, and provide information requested through forms.

All processing is carried out based on either contractual necessity, legitimate interests, or soft opt-in consent as appropriate.


3. Children’s Data

We only collect personal data of children through their parents/guardians.

    • We use this information solely to manage bookings, ensure child safety, and communicate with parents about courses/events.

    • We do not send marketing directly to children.

    • Parents can request deletion of their child’s information at any time.


4. Marketing & Soft Opt-In

    • Under ICO guidance, we may send marketing emails about similar courses or services to existing customers unless they have opted out.

    • Every message includes an option to unsubscribe.

    • We do not send marketing emails to purchased or external contact lists.


5. Cookies and Tracking

Our website uses Google Analytics to monitor visitor behavior and website performance.

    • Cookies used: Functional cookies to manage bookings and forms, and analytics cookies via Google Analytics.

    • Cookie duration: As set by Google Analytics (usually up to 14 months).


6. Use of Third-Party Services

We use certain third-party services to operate our website and provide our services. These services may process personal data on our behalf, but we do not sell or share your personal information with them for their own purposes.

    • PayPal: Used to process payments securely. PayPal may collect and process the payment information you provide directly, but we do not store your card details.

    • Google Analytics: Collects anonymized technical information, such as IP addresses and pages visited, to help us understand website usage and improve our services.

We ensure that all third-party services we use have appropriate safeguards in place to protect your data.


7. Data Retention

We retain personal information only as long as necessary:

    • Booking & Payment Records: Retained for six years to comply with HMRC and financial record requirements.

    • Parent/Customer Contact Information: Retained for 3–5 years after last engagement to manage bookings and communications.

    • Newsletter Subscribers: Retained until they unsubscribe, or for up to three years of inactivity.

    • Analytics Data: Retained according to Google Analytics settings (usually 14 months).

After these periods, personal information is securely deleted or anonymized.


8. Security

We implement appropriate technical and organizational measures to protect your data:

    • Encrypted connections for payments (SSL/TLS)

    • Access restricted to authorised staff only

    • Regular updates and security monitoring of plugins and website


9. Your Rights

You have the right to:

    • Access your personal data and obtain a copy

    • Correct inaccurate or incomplete data

    • Request deletion, unless legally required to retain it

    • Withdraw consent for marketing at any time

    • Object to data processing based on legitimate interests

    • Request restriction or portability of your data

To exercise your rights, contact [email protected].


10. Changes to This Privacy Policy

We may update this policy to reflect changes in law, services, or practices. The effective date will be updated. We encourage you to review this policy periodically.


11. Contact Us

For questions or concerns about this Privacy Policy or your data, contact:

Soccer School Wirral / Soccer@School Wirral
Email: [email protected]
Website: https://soccerschoolwirral.com